Our story
It's 1972 and somewhere deep in the hills of Urbania Italy - lies The Valley of Jeans. In this remote little place, where denim was once crafted for the entire world, Maurizio and Isabelle Garcia decide to build a business together.
In 1977, a Dutchman named Martin Kouwenberg began importing their jeans. Their shared passion for jeans started a friendship, which turned into a partnership and eventually created Garcia. A brand born in Italy and raised in The Netherlands. Life is all about making new connections. When you share a real connection and a common passion, you become one family.
Connections are our bread and butter.
Garcia is a jeanswear brand that believes in a lifestyle that chooses joy above all else, a joy shared with others. We create jeanswear for men, women, teens and kids and inspire them to live their best lives together - because connections are our bread and butter.
JOG Group
The JOG group is a fast growing international fashion company. The holding consists of three different self-operating fashion companies:
- GARCIA, Fashion brand with over 2.500 points of sale in Europa, North America and Asia
- Jeans Centre, multichannel fashion retailer with 100 stores in the Netherlands
- Ensign Blue Outlets, operating over 20 fashion stores in outlet centres in northwest Europe
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