About Us
It's 1972 and somewhere deep in the hills of Urbania Italy - lies The Valley of Jeans. In this remote little place, where denim was once crafted for the entire world, Maurizio and Isabelle Garcia decide to build a business together.
In 1977, a Dutchman named Martin Kouwenberg began importing their jeans. Their shared passion for jeans started a friendship, which turned into a partnership and eventually created Garcia. A brand born in Italy and raised in The Netherlands. Life is all about making new connections. When you share a real connection and a common passion, you become one family.
JOG Group
The JOG Group is a rapidly growing international fashion company. The holding comprises three fashion brands:
Garcia: A fashion brand for adults, teens, and children with over 2,500 points of sale across Europe and North America, along with 25 dedicated outlet stores.
CHASIN': A men's fashion brand with 500 points of sale across Europe and 15 standalone stores.
Jeans Centre: A multichannel retailer with 85 stores in the Netherlands.
Garcia.
Born in Italy and raised in the Netherlands, Garcia is a jeanswear brand that brings real people together, forging connections that transcend borders and genetics. We’re here for families, friends, and everyone who values relationships because we believe that life is better when shared.
We are Garcia.
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